Cape Town Copywriter
Marketing Services in Kraaifontein

I have over 19 years of experience in marketing, toolkits, corporate brochures, manuals, website articles, facebook, proofread or edit anything from blogging,  CRM (Customer Relationship Management) and publishing to name a few. When it comes to proofreading and editing I have a vast array of experience within many different industry sectors.I write content, advertising and then some. I am a copywriter, proofreader and editor delivering high quality work on time, everytime.

When writing your own content you know what you are saying and for this reason your eye reads what it knows is going to be there. You can either get a colleague to do it, or of course use a professional proofreader that is trained and well versed in the English language. Having worked both sides of the fence, client and agency side, I’ve seen the good, the bad and the ugly. It started off in a very civil way, but then all my little mistakes and inattention to detail were slowly and methodically pointed out with large gaps and lack of inspiration in a very bad brief. The creative that came out of that brief was hardly inspiring. So my mission from that day on was to master the best creative brief out there. We couldn’t understand why our agency just wasn’t delivering the world class creative we should be getting with such an exciting product to work with. The simple truth of the matter is that we were not paying enough attention to the most critical part of the creative process. There was no leniency for creative thinking or the opportunity to push the boundaries. The key here is to get the message across loud and clear and with passion. It was great fun to do, and was incredibly powerful. That person had a name, she had an address, we knew her family members, her interests, what she liked to buy, what she liked to eat, where she went on holiday and what motivated her. Instead of reading loads of words it was a simple but effective way of seeing exactly who you’re dealing with. Get the brief right, and you will surely be on your way to a highly successful campaign. It is actually about looking after and recognising your customers as individuals, in it’s most simple form. It is all too often the case that we are sent from pillar to post just to try and get an answer, and half the time we don’t get an answer at all. We do however tell all our friends about the shocking service we received, and this as we know can be harmful. Don’t get me wrong, it is impossible to please everyone, but it’s how you as a business are geared to deal with unhappy campers that makes all the difference. They would see us coming down the street and as we walked in our drink was ready and waiting, whilst all the other customers were waiting in line. We felt special, so we kept going back, over and over again. In my opinion, big businesses have a lot to learn from small businesses in most instances. The difference lies in the fact that small businesses are fighting for survival and are always engaging with their target audience on a much more personal level. But there are some corporates doing it really well. The cabin crew especially are amazing and to me they completely and utterly are a true representation of their brand. In my years of experience with big corporates in London and in South Africa, it forever has, and always will amaze me at the reluctance of big companies to implement a truly world class CRM strategy. In so many instances, businesses focus on chasing the numbers for new customers, tend to forget a bit about their existing customers, and don’t really have a plan on how to keep the new customers that they’re getting. Data cleansing, de-duping, unsubscribes all need to be done. You might even need to conduct a telephone drive to make sure your database is up to date, but the investment is well worth it. Of course to do well, they will have to get it right!